Tips for "SEO Ranking"

TIPS for "SEO RANKING" for your Search Engine Campaign.

For Search Engine Ranking specially Google Ranking, all that maters is as mentioned:

1) A well built website with all pages indexed.
2) Good Content
3) Juice Links Possibly higher PR than your existing website.

A well built website helps the Google spider to read the website content fully and list them over search engine ranking. A well indexed website is 50% optimization done. Some common things are Canonical Issue, Broken links, W3C validation, HTML/XHTML/CSS validation, Alt tag, Anchor Tags. Use of less Flash work. Internal links within website.

Good content is another vital aspect for the website, original content with keyword mentioned, LSI makes the spider get more active within your website, Spider appreciates good contents so make sure you have them on your website. That is the reason Wikipedia, Encyclopedia, Oxford Dictionary have high ranking and high PR.

Good Juice links another important aspect more links "One way" to words your website means more indexing of your website. Make sure you have good PR thematic, relevant, permanent, one way links attached to get you the best visibility and more stable ranking.

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As search engines change you should too!

Constant change - buzz word for SEO:

The Search Engine "Spider world" industry is constantly upgrading and changing itself, that clearly means SEO and Internet / Online businesses must adapt to the same. This is periodically made crystal clear at the change of algorithms of each year as the previous year is reflected upon, this results in shift in Page Rank (PR) and keyword ranking over Search Engine, and Experts predictions and evaluations about new possible trends in the upcoming year are discussed.

SEO know the basic that adaptation and ongoing education are crucial and vital for its existence and upgrading. The problem is that business don't always understand just how much the search industry actually does change and with that comes new plan implementation. This can present a whole different set of challenges and future potential business for both the small business and the professional SEO.

For expert consultation and best packages contact:http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro

SEARCH ENGINE OPTIMIZATION (SEO):

SEARCH ENGINE OPTIMIZATION (SEO) a new AVATAR:

Many of my clients have ask me lot of times, what is SEO?

Search Engine Optimization or SEO, is a set of technical processes or parameters that push and raise the web content / website / web pages into the top positions of Google Search Engine or many other Search Engines. In other terms, It is the essential, vital and critical process that helps “get found / noticed,” and compete with your competitors successfully on the World Wide Web or the Net.
 

Benefits of SEO:

    * Focuses the website or web content on best keywords or key phases for your business
    * Creates the right design, the right names / terms, code and language for your site keeping in mind the theme and relevancy of your business or nature of trade.
    * Creates the right navigation platform (include a Sitemap), site measure your website structure / theme, usability and functionality features.
    * Get links to your site from other sites (One way linking most preferred)
    * Get the website listed over all major search engines, online directories, and social media networking websites and other web listing options.

The Unique Power of SEO:

Considered one of the well recognized emarketing expert, I along with my team of experts have invested years in perfecting SEO technology and addressing different Client requirements to perfection. Through in-depth research, trial, error, and daily practice in vivid sections of the trade, I along with my team have refined the process to deliver highest benefit for each penny invested with me.

With over 50+ highly trained staff team backing me, We start working over your project immediately and assign a Dedicated SEO Project Manager for each project irrespective of big or small budget working module, we manage to hit the ground running with visible results, and implement exactly the right and the best strategies to attain maximum ROI. We make the working processes very easy, transparent, measureable and report progress continually on a daily, weekly, monthly basis, and expand our working concept along with periodically refinement methodically with the new market trends.

We always try to offer SEO that is much more than just a technical game plan. We view each project as a prosperous consulting opportunity, and work with the client each step of the work progress, not only to promote the website over search engines, but to develop a complete online marketing plan. As we value the fact that, you grow, you engage more to our services. It’s a win-win partnership and business relationship. A comprehensive SEO program that is unique in power and professionalism.

Pricing Estimation:

My team is committed to help and established new merchants to achieve top search results. Our objective is growth of your business vertical over internet. We work with our client to expand keyword footprint and also over the scope of your online marketing campaign effectiveness.

SEO pricing is through a systematic process of requirement specification analysis. We will develop an extensive list of targeted keywords and Key phases with the highest traffic potential for your business. Given your keyword list, we will offer pricing, allowing the client to choose a perfect balance between budget and scope of the project.

For expert consultation and best packages contact: http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro

DOES PPC HAVE MORE BENEFITS THAN SEO?? Let us see some facts??

DOES GOOGLE AD WORDS HAVE MORE BENEFITS THAN SEARCH ENGINE OPTIMIZATION (NATURAL / ORGANIC SEARCH):

I researched some interesting and true facts over conversion ratio over source of traffic (Adwords vs Natural / Organic). The study found the following, that will certainly help you firm your decision, check out now ?????

Conversion rates:
PPC just barely beat SEO, as statistical data say it loud that 65% traffic  is for "Organic / Natural" search listing and only 35% over "Sponsored / Paid listing".

Some advantages of PPC (Sponsored / Paid Listing): 

1) Gives immediate online presence, Results are 96% more faster than SEO
2) Have a new site? Publish Ads in an hour, Conversation and traffic monetization is unbelievably faster than any other Internet Marketing / Branding activity. 
3) ROI (Return on Investment) sooner than any branding source. 
4) Immediate result, hence No ramp up time required. 
5) Best Practice for seasonal items or time sensitive promotions campaigns / offers. 
6) Great for testing the brand equity and goodwill status. 
7) Great for short period promotion.
8) Easily monitor marketing effectiveness.
9) Quick feedback gathering. 
10) Monitor / Regulate / track and analyse traffic volume.
11) If your sales backup pipeline is empty or new? Use PPC to push traffic and sales. 
12) One has to freedom to stop PPC campaign any point of time, if a situation of Sales Overload. 
13) Limited sales track season? Saturate and Optimize market while demand is high. 
14) PPC is also the best format for Immediate Branding and Advertising over Internet.

In other words, we can say, PPC provides opportunity and the right platform for high visibility and traffic capture in multiple channels sources like (search engines (SE), content sites (Blogs/Forums etc..), mobile phones (Text and Message, now days email too), expands results beyond search results, and gives better control over landing  / Home page/message display.

It's often easier to sell PPC than SEO because the concept is very much similar to traditional advertising format, and provides immediate and direct accountability. It's easy to track, evaluate and  measures success or loss. It's an easy, vital, reliable and effective way of driving qualified traffic to your site, and it allows you to expand your opportunities beyond limits.

# On the other hand, SEO is a very slow time consuming process it approximately takes over 6-8 months to place the website over selected search terms (Keywords) and high efforts is required over, "On Page and Off Page optimization" activity. SEO turns out to be some what same in terms of costing if we calculate the conversation ration statistics in many cases if we compare.

Now the choice is yours if PPC or SEO would be best for your business or not ??. For me both are unique in its own way and what I believe with my experience is that one needs to "LEARN" his customers rather than Create it . SEO and PPC just helps you to gather your website or web-content visitors / users / Customers etc...

For expert advice and consultation contact: http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro 

GOOGLE ALGORITHM TRENDS

GOOGLE TRENDS: 

"GOOGLE ALGORITHM CHANGE" A CONTINUOUS PROCESS: 

You all must have been notified by now, that Google is going to update its Algorithm in 2010, will it effects present " Website ranking" and "Page rank" that is enjoying the top position in Google SERP (Search Engine Result Page) ?? 

A huge dip in "Page Rank" and "Keyword Ranking" means huge losses (Branding, Advertising, SEO, Goodwill, Credentials, Search Leads etc..... Will it happen with you, that the investment over Internet Branding, Advertising, SEO, SEM all will be a waste ?? Time to test the Skills of a Good SEO, SEM along with a well built Robust Website expert. 

Let me clear the same for you in lay man terms briefly: 

1) Many of you must be wondering what is algorithm?? 

2) How does it work?? 

3) Why does Google change its Algorithm?? 

# Google "ALGORITHM" :

It is basically  a set of rules / regulation or some parameter maintained / followed by Google Search Engine Crawler / Bot to evaluate each website, web content, Blog etc....   

# How does it work?

The Search Engine Crawler is tunes and programmed in such a format that it can read / evaluating and take snap shot of your website content and store it in its data base, the process is generally known as Caching. This process of Caching gets Google or any search Engine to know how much your web content is inline to its set parameter or evaluating process.  

According to the score sheet marking Google places or provides Page Ranking from the scale of 1-10. The higher the Ranking the better it is for your website. Higher ranking also means the the website is well accepted and follows all rules of Google SERP evaluation process. 

Why does Google change its Algorithm?? 

Google periodically changes Algorithms, so as to filter outdated, spam, and irrelevant data from its data base. It tunes the data capture system and evaluates accordingly. Google try's to update itself and makes sure its tunes the "TRENDY WAY". 

Google is the big daddy and it does not follow any trend it makes them so that others can follow. This unique ability makes Google truly the best and way beyond others. 

For, more expert advice please contact: http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro   

ONLINE REPUTATION MANAGEMENT:

ONLINE REPUTATION MANAGEMENT:

Reputation is vital for all both Individual and Organization. Creating Goodwill and Reputation is the most hardest things on earth. It takes years to build, but seconds to deplete. Over Internet its the same story..!!

Case Study 1:
Client is a multinational technology outsourcing company specializing in Programing / Application development integrated business solutions for its associated clients all around the globe. Client maintains a good inventory setup with hundreds of employees in and out the country.

Root Cause:
In the year 2006-2007, disputes over salaries / compensation benefits, current along with some former employees of the company began to post comments over the company with highly negative inflammatory blog / forum posting write'ups. This went no to the extent of a legal lawsuit on behalf of some of the current and former employees, an action that further caught fire with unwanted news coverage from media, internet, news as well as a never ending cycle of negative postings and press releases over the internet and its subsidies.

The issue became more deeply entrenched lately, as employees set up dedicated / individual “attack sites” for continued regular postings. Since many of the blog postings were inter-linked it made the matters more worst, and adding to it the attack sites published the client’s corporate / business name in the text, these sites rose to top Google rankings for different keywords and key phases search results. The damage to the company’s reputation hit hard and it began to affect and directly show over business and its networks. I along with my team of experts, identified as many as 30 keywords and key phases that brought up negative postings. A very serious and significant problem which had to be resolved ASAP for the companies reputation over the internet community.  

Solution to Overcome:
A crucial and vital task at hand where we had to manage top 10 to 20 search rankings for 30+ dedicated and individual keywords. To over come this present given situation, we jointly decided and came up with an most relevant optimization campaign for 400 web pages which includes blogs, forums, article, online press release posting over the internet. The required remedy included an extensive original theme oriented content writing and posting campaign. But the main hurdle was not writing original theme related contents over various format which includes blogs, forums, article, online press release etc..  but of assuring these 400 web pages, in fact many if not each of which would have to be placed top positions of the search engine listing in order to suppress the already existing web content rankings.

I along with my team of experts, began a joint and systematic problem solving approach which included the following master plan:


Joint consultation of us and the company of all legal aspects to identify the gravity of the problem.

1. Deep study of the problem with prime focus over international and local internet search.
2. Identifying and targeting all posted negative comments of there existence and there origin and the time frame they have been posted over the search term.
3. Identifying all keywords that brought these negative postings on all major search engines like Google, Yahoo, Bing, but particularly Google and Bing listings. 
4. We first targeted those keywords and phases that represented the most traffic for the business.
5. Gave at most importance to keywords of  high “damage potential.”  
6. Posting of new original and theme related content on the clients company website and on the websites created by us. We gave our best to make sure the new content pages are indexed and appreciated by the search engine so that the webpages are pushed up the search ranking high. 
7. Content posting, on a continuous and never ending cycle format for over 4 months, new and interesting content in blogs, article, Forums, directories etc...
8. Maintaining interactions and posting over discussion forums and social networking, community websites like Facebook, LinkedIn, MySpace, Orkut and many more. 
9. High focus was given to good quality, High PR (Page Rank), theme related, indexed link, this made sure our postings were appreciate by Search Engines (SE) and posted high above all.

Results of our work:

We achieved top search rankings for almost all of the optimized 30+ keywords and key phases within the 2nd month of our initial campaign start. Almost within 4 months we achieved 97% positive positioning for 27 of the 30 keywords we prioritize. Within 7th month of the campaign setup, we archived the set goal of “100% dominance over all targeted search engine for all of the identified keywords.”

This Real time project over SEARCH ENGINE REPUTATION MANAGEMENT (SERM) demonstrates our ability to manage highly complex campaign involving multiple high offensive postings and a sizable list of target sites.

To know more about SERM contact:

http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro

SEARCH ENGINE OPTIMIZATION (SEO)

SEARCH ENGINE OPTIMIZATION:

The term is very much familiar to all internet users and now it has become source of income for many Internet Marketing Service Providers, who assure some times even guarantee the top slot over Google, Bing search engine. Sound interesting to all right ??? Minting Money from Internet / Encasing Money ($$$). Who would not like to earn "LOTS" with investment of "SOME" pennies. In fact I would also jump into the business of Minting Money through Search Engines if some one guarantee the top slot over Google, Bing search engine. I some times wonder how do they be so certain of attaining results over Search Listing on "Specific Keywords" when no one else apart form LARRY and SERGEY know the algorithm they control ?? If that is possible to by pass the strategy of Google and list your website on the top slot, I must say its TRUE VALUE FOR MONEY.

Let me share some Uncommon facts but "VITAL" of Search Engine Optimization which I have leaned and viewed over my past 4 years of working experience.

# Work over your website to the maximum:
Always try to build your website to the core with the best look and feel and quality Development Programing. As a website is foundation or the main pilers of the Marketing framework. If One does not possess a good functional website, it will directly affect his Traffic count and the User Signup. The user always wants and likes to visit websites with good Look and feel, easy to use, content and Images rich, along with easy navigable network. If the user likes your website, certainly Marketing will ensure Faster ROI. So understand the fact that you need the Pilers to be strong and  make sure website is USER ORIENTED. Marketing makes the USER to CASH and you to EN CASH :o)

# Make sure you get a Good URL:
A web address is just like "HOME ADDRESS" if you have it wrong the user will shift into some one close to you. Try getting some good industry relevant URL, which is easy to remember. If possible try getting a old Domain Name, as domain age matters a lot on marketing and brand building. Certainly its worth investing that extra.

# Make sure you work with a experienced Reliable Designer and Developer:
If your hired team designing and developing your website is not experience, do not expect them to build "TAJ MAHAL" for you, it would not be worth investing. Experience, knowledge and right skill set is the main aspect. You cannot count and surpass Experience, this comes with time and even the best and the most expensive diamond needs to be polished to get its real value in the market. For sure, they will be expensive, as they are experts. But will you live in a house which has no Guarantee against earth quakes ??? Then why your website which is a source of MAIL / PARALLEL INCOME put on stake ?? Think about it, its worth investing time ??

# A Reliable Marketer:
If you manage to hook to any experience, reliable, trust worthy, knowledgeable and credential oriented Marketer (SEO or PPC) expert. It would be just like Icing over Cake. He will ensure your website is published at the right slot, the right place and the right time to attain ATTENTION and VISIBILITY over time. But its real hard to find some one of that Skill set.

# Get linked:
Get linked to other websites in the same domain of business which are doing well, specially those where web traffic, Page Rank (PR) is high. It will make sure you are in the loop with others in the market and the same business vertical trends. Very High Priority for SEO and Branding.

## At the end I would only say, try building and marketing your website keeping the "USER" in mind not "YOU". Because for your business YOU and USER both are important and without both its baseless. The USER makes sure you survive in this competition oriented market. If you can catch the user's pulse you have the world with you. If not then you have you website with you which is worth noting.

• Why FACEBOOK is rated high, because of the user.
• Why GOOGLE is rated high, because of the user.
• Why Gmail is rated high, because of the user.

## THEN WHO ARE WE TO NOT GIVE IMPORTANCE TO THE "USER" WHEN THE WORLD IS.

UNDERSTAND your customer, DELIVER your customer, HUNT your customer, ELATE your customer, INVEST in your customer (Time/money). Certainly the Customer will be "LOYAL"

For more infomation get in touch http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro

Link Building

Looking to boost your website ranks to get your business ranking graph the Bull way "Google way" (Top 10 Search Engine Result Pages Of Google), then perhaps start getting your website an effective Search Engine Optimization Marketing (SEO / SEM ).
The fact your audience wound never be searching beyond the 3rd page of Google search for any service / products they are Googling for. Only few who guarantee that there SEO / SEM will certainly add mileage to the ranks of your keywords on Search Engine Result Pages (SERP). Why? Because they are probably bust executing projects quantitatively and not qualitatively or lack of conceptual knowledge.
Also, there are several link farms and link selling websites which offer cheap links for business websites. We have had clients who end up getting there more than a decade old, online business sacked by Google because they choose these online websites to get there websites a one way link building service. What they forget is that, there is a huge difference betwen - one way link building and effective one way link building.
One way link building is only good when it is carried out manually from relevant websites. It is very easy to have a bot finding websites and posting link of your website to a pre-feeded set of websites which are remotely related to your business niche. The relevance of links, however, can only come up and will only boost your website ranks if the websites belong to your niche and follows webmaster's one way link building guidelines.Quality link building services calls for a bit more time than automated link building, however the one way links that are prepared manually are long lived and they ensure that your website gets the SEO mileage you have been seeking in-lieu of a one way link building package.
Some basic guidelines that we follow, in offering our one way link building services are as follows:-


Link Age - We make sure that the links fly out of the websites which are relevant have good organic value. Our proprietary link building techniques have evolved over the age and we understand that the age of the website plays an important role. Hence, this is the first and foremost factor that we consider in our one way link building services.
Relevancy Of The Links - All the links come out of the website which are relevant and belong to your niche. So if you are a mortgage businessman, we make sure that the one way link building is carried out from the related mortgage and finance related websites only.
Page Rank - The well known one way link building parameter. Page Ranks is the quality benchmark for a website which is being used to fetch you one way links. I blogged about Google's Page Rank parameter earlier and also mentioned Why It Is Important.
Class C IP - Ugh! Are we going too technical here? I guess we are, but yes, this is an important parameter again which must be explained so that you have complete knowledge of classic one way link building practices. Class C IP is the 3rd octet of a website's IP address. Whenever you receive links to your website from a one way link building campaign make sure that your link building service provider is NOT B.S.ing you with links coming from the same Class C IP. Such links are not going to do any good to your website and once tracked by Google, will lead to a Google Slap! How to do this? Use this tool handy! :D
No Follow Tag - Imagine buying your coke can having no vent in it? No follow tag is a similar coke can. If you have links that you are coming your way with a "no follow" attribute, you are again not going to benefit from such one way link building. I have discussed No Follow tag in more detail, earlier.
Link Farms and Link Spamming are a strict no-no! After you are done with a one way link building for your website, do make sure that the links that you have got fulfill the above basic criterion of ethical one way link building services.
Please feel free to contact us, if you are looking to buy a one way link building package for your website or if you are interested in syndicating with us for one way link building services. Our business executives will get back to you asap. Cheers!

Viagra & Porn are hot cakes over internet

Hi Readers

My experience over internet and my research, I have seen many a times of Google search result displaying results for keywords like viagra, porn and other similar words that mean the same. But if we check the guidelines put forward by Google or other Search Engine displaying that its unethical to display content over internet,but still I find the words/terms that mean Porn or Viagra attaining the maximum traffic and search than any other, and I also viewed websites displaying content relating the same. Google is trying its best efforts to make sure all possible efforts are taken to make sure the search list is clean and ethical to all age group audience. But people in this trade of Viagra and Porn know how easy it is to get traffic on to the website if they use or take help of (by linking) to porn or viagra websites.

I have clients coming up to me and my company for setting up PPC and for performing search engine optimization SEO, for there website of static pages to figure on the top page of Google, yahoo and MSN and they are ready to pay as much as we aks for to performing this task, in-spite of our repeated advice that Google or other search Engines will slap the website of static pages over internet or SE ranking they insist of getting this Advertising modules performed with no assurance of success. The simple reason is that they know by just one day display over internet and search Engines that can attain millions of audience attention and business. So for even one day they they are ready to invest millions. There are lots of skilled people working over SEO and website setup over key terms Viagra & Porn, just to mint money what else.

What I trust & believe is Viagra & Porn are hot cakes over internet and they will remain hot topics for long long time. They have become a source of Minting money & Internet over internet.

I know it, you know it and in-fact Mr. Bruce Clay knows it very well.........

On a generic note......

Hi,

Being in the dynamic trade of internet marketing for over 6 years now and with my experience I have gathered lot of knowledge over the working module of Google, Yahoo, MSN and the intricacies of working over Designing & Development domain. Setting up websites linking them to Marketing and Branding feels fun and there is lot of expectation linked over the project and its success both from the client and the Developer, designer and all team associated. From the Designing conceptualization to the Development process, all are highly skill oriented and one has to be at his best of his knowledge to make sure every process is done to perfection.

Working over Elance, Guru, Odesk, Getafreelancer, Getacoder feels fun.They all help to link global expertise to meet potential service seekers, which is binding the world with exchange of ideas and concept to match clients expectation and later over marketing try to follow Google's set parameters to make sure the the website ranks well over the search result or the SERP.

Some professionals and companies have mastered the art of Internet presentation through working over complex Open source or .Net platforms.

The technology up gradation and concept is on its move and rising fast, we have to make sure we too catch the train on time so that we are updated with development at power.