Initial SEO Setup
On-page Optimization process:
1. Website Analysis and Pre Search Engine Ranks Report
a. Content Analysis
b. Structure Analysis
c. Search Engine Compliance Analysis
d. Pre Rank report
2. Title & Meta tags optimization of the website pages
a. Homepage title & Meta Refinements
b. Keyword Specific Internal Page Meta Refinements
3. Content optimization of the static pages as per targeted keywords
a. For better keyword density and placement
4. Homepage HTML code analysis and refinement recommendations
a. Validating the page as per W3C standards
b. Optimizing the code reducing any unnecessary tags
5. Image optimization
a. Alt tags optimization
6. Anchor optimization
a. Implement of keyword relevant anchor text
7. Robot.txt inclusion
a. For better indexing in all search engines
8. XML Google sitemap development and submission
a. Quick indexing of existing and new website pages in Google
9. W3C validation of website homepage (onetime)
a. For optimized coding as per web standards and good for the website
10. Yahoo sitemap development and submission
a. Quick indexing of existing and new website pages in yahoo
11. Google analytics account setup
a. To provide the facility traffic analysis
Ongoing SEO Plan
i. On-site optimization: Tuning and Tweaking of
1. Keyword placement and prominence on the homepage and other key pages of the website
2. Content optimization / refinement for the homepage and key pages as per the targeted keywords
3. Internal linking
4. Ongoing keyword analysis
5. Rank and traffic analysis and recommendations
6. Any newly added page optimization, sitemap update, submission of this new page
ii. Off-site optimization
1. Search Engine and Directory Submissions:
a. Search Engine Registration: If the website is very new, we will submit it to the search engines for better in-depth indexing of the website pages. Also, when a page is re-optimized then it also require again to submit it to the search engines for re-indexing for better search results.
b. Manual submission of the website to the local and global directories: This includes website registering with the free available directories under relevant category. This will boost the website page rank, frequent indexing and keyword ranks in organic searches as well. It also helps in website ranks and traffic improvement as well. This involves registering your site in our list of directories under the most relevant sections. Google sees these links as a vote of confidence in your site.
2. Link building
a. Reciprocal links: We will search relevant websites and contact them for a link relationship. This drives traffic, crawler visit and keywords ranking. This will require websites identification, email them, and offer reciprocal links and then a deal. The keywords use as an anchor text to increase the keyword ranking in search engines.
b. One-way links: We would initiate one-way link building campaign using the specific keywords as an anchor text for better deep indexing and rank improvement in search engines. This will involve contacting other related websites to request that they link to your website. You should add a links page to facilitate any reciprocal links.
3. Social Media Optimization
a. Blog Optimization: Blog setup on different websites like blogger.com, wordpress.com, myspace.com and posting information about the website. All these blogs will need to be updated on a weekly basis. Search engine likes regular update on blog. The blogs will be optimized and ultimately linking to our websites’ pages. This way, we are driving search spiders to our website from blog and also the traffic as well.
b. Article optimization: This requires registration with article hosting websites like ezinearticles.com and can submit our articles there with a link to our website. Once the article submitted it also syndicates to so many other network websites. This way, we are getting back links, traffic, crawling, and branding as well.
c. Social Book marking and Tagging: Social book marking is a very interesting way to contact community members of same interest. This really helps in traffic to your website. This involves registering with the network websites like – http://del.icio.us, http://www.digg.com, http://friendsite.com, http://www.jumptags.com ...and many more. After registration submitting the information about your website and this could help in attracting other members of the website who are searching the relevant information and possibly can find our details and visit our website for some use.
d. Forums Listings: This will require to search for the relevant forum websites, where, we will involve in the ongoing communication thread and reply or question by introducing our website. This helps to drive prospect traffic to our website and also getting back links from the forum websites.
e. Audio and video promotion: This involves publishing the audio or videos of our services or products to the website like youtube.com also we can pod casting the audio files.
f. Press Release marketing: An excellent way to get traffic to the website by Press Release distribution. We will submit the press release to the popular websites like www.prweb.com and from there the press release syndicated to so many new channels and it drives traffic, back links and search rank boost
iii. Producing Progress Reports: With subject to check with the campaign progress, it is a mandatory part of our strategy to produce a monthly report on the work done and the results / achievements. We submit these reports to our clients for their account. The reports include:
1. Rank Report
2. Link building Report
3. Article submission report
4. Traffic report
