DOES PPC HAVE MORE BENEFITS THAN SEO?? Let us see some facts??

DOES GOOGLE AD WORDS HAVE MORE BENEFITS THAN SEARCH ENGINE OPTIMIZATION (NATURAL / ORGANIC SEARCH):

I researched some interesting and true facts over conversion ratio over source of traffic (Adwords vs Natural / Organic). The study found the following, that will certainly help you firm your decision, check out now ?????

Conversion rates:
PPC just barely beat SEO, as statistical data say it loud that 65% traffic  is for "Organic / Natural" search listing and only 35% over "Sponsored / Paid listing".

Some advantages of PPC (Sponsored / Paid Listing): 

1) Gives immediate online presence, Results are 96% more faster than SEO
2) Have a new site? Publish Ads in an hour, Conversation and traffic monetization is unbelievably faster than any other Internet Marketing / Branding activity. 
3) ROI (Return on Investment) sooner than any branding source. 
4) Immediate result, hence No ramp up time required. 
5) Best Practice for seasonal items or time sensitive promotions campaigns / offers. 
6) Great for testing the brand equity and goodwill status. 
7) Great for short period promotion.
8) Easily monitor marketing effectiveness.
9) Quick feedback gathering. 
10) Monitor / Regulate / track and analyse traffic volume.
11) If your sales backup pipeline is empty or new? Use PPC to push traffic and sales. 
12) One has to freedom to stop PPC campaign any point of time, if a situation of Sales Overload. 
13) Limited sales track season? Saturate and Optimize market while demand is high. 
14) PPC is also the best format for Immediate Branding and Advertising over Internet.

In other words, we can say, PPC provides opportunity and the right platform for high visibility and traffic capture in multiple channels sources like (search engines (SE), content sites (Blogs/Forums etc..), mobile phones (Text and Message, now days email too), expands results beyond search results, and gives better control over landing  / Home page/message display.

It's often easier to sell PPC than SEO because the concept is very much similar to traditional advertising format, and provides immediate and direct accountability. It's easy to track, evaluate and  measures success or loss. It's an easy, vital, reliable and effective way of driving qualified traffic to your site, and it allows you to expand your opportunities beyond limits.

# On the other hand, SEO is a very slow time consuming process it approximately takes over 6-8 months to place the website over selected search terms (Keywords) and high efforts is required over, "On Page and Off Page optimization" activity. SEO turns out to be some what same in terms of costing if we calculate the conversation ration statistics in many cases if we compare.

Now the choice is yours if PPC or SEO would be best for your business or not ??. For me both are unique in its own way and what I believe with my experience is that one needs to "LEARN" his customers rather than Create it . SEO and PPC just helps you to gather your website or web-content visitors / users / Customers etc...

For expert advice and consultation contact: http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro 

GOOGLE ALGORITHM TRENDS

GOOGLE TRENDS: 

"GOOGLE ALGORITHM CHANGE" A CONTINUOUS PROCESS: 

You all must have been notified by now, that Google is going to update its Algorithm in 2010, will it effects present " Website ranking" and "Page rank" that is enjoying the top position in Google SERP (Search Engine Result Page) ?? 

A huge dip in "Page Rank" and "Keyword Ranking" means huge losses (Branding, Advertising, SEO, Goodwill, Credentials, Search Leads etc..... Will it happen with you, that the investment over Internet Branding, Advertising, SEO, SEM all will be a waste ?? Time to test the Skills of a Good SEO, SEM along with a well built Robust Website expert. 

Let me clear the same for you in lay man terms briefly: 

1) Many of you must be wondering what is algorithm?? 

2) How does it work?? 

3) Why does Google change its Algorithm?? 

# Google "ALGORITHM" :

It is basically  a set of rules / regulation or some parameter maintained / followed by Google Search Engine Crawler / Bot to evaluate each website, web content, Blog etc....   

# How does it work?

The Search Engine Crawler is tunes and programmed in such a format that it can read / evaluating and take snap shot of your website content and store it in its data base, the process is generally known as Caching. This process of Caching gets Google or any search Engine to know how much your web content is inline to its set parameter or evaluating process.  

According to the score sheet marking Google places or provides Page Ranking from the scale of 1-10. The higher the Ranking the better it is for your website. Higher ranking also means the the website is well accepted and follows all rules of Google SERP evaluation process. 

Why does Google change its Algorithm?? 

Google periodically changes Algorithms, so as to filter outdated, spam, and irrelevant data from its data base. It tunes the data capture system and evaluates accordingly. Google try's to update itself and makes sure its tunes the "TRENDY WAY". 

Google is the big daddy and it does not follow any trend it makes them so that others can follow. This unique ability makes Google truly the best and way beyond others. 

For, more expert advice please contact: http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro