Monday, December 28, 2009

DOES PPC HAVE MORE BENEFITS THAN SEO?? Let us see some facts??


DOES GOOGLE AD WORDS HAVE MORE BENEFITS THAN SEARCH ENGINE OPTIMIZATION (NATURAL / ORGANIC SEARCH):




I researched some interesting and true facts over conversion ratio over source of traffic (Adwords vs Natural / Organic). The study found the following, that will certainly help you firm your decision, check out now ?????

Conversion rates:
PPC just barely beat SEO, as statistical data say it loud that 65% traffic  is for "Organic / Natural" search listing and only 35% over "Sponsored / Paid listing".

Some advantages of PPC (Sponsored / Paid Listing): 

1) Gives immediate online presence, Results are 96% more faster than SEO
2) Have a new site? Publish Ads in an hour, Conversation and traffic monetization is unbelievably faster than any other Internet Marketing / Branding activity. 
3) ROI (Return on Investment) sooner than any branding source. 
4) Immediate result, hence No ramp up time required. 
5) Best Practice for seasonal items or time sensitive promotions campaigns / offers. 
6) Great for testing the brand equity and goodwill status. 
7) Great for short period promotion.
8) Easily monitor marketing effectiveness.
9) Quick feedback gathering. 
10) Monitor / Regulate / track and analyse traffic volume.
11) If your sales backup pipeline is empty or new? Use PPC to push traffic and sales. 
12) One has to freedom to stop PPC campaign any point of time, if a situation of Sales Overload. 
13) Limited sales track season? Saturate and Optimize market while demand is high. 
14) PPC is also the best format for Immediate Branding and Advertising over Internet.

In other words, we can say, PPC provides opportunity and the right platform for high visibility and traffic capture in multiple channels sources like (search engines (SE), content sites (Blogs/Forums etc..), mobile phones (Text and Message, now days email too), expands results beyond search results, and gives better control over landing  / Home page/message display.

It's often easier to sell PPC than SEO because the concept is very much similar to traditional advertising format, and provides immediate and direct accountability. It's easy to track, evaluate and  measures success or loss. It's an easy, vital, reliable and effective way of driving qualified traffic to your site, and it allows you to expand your opportunities beyond limits.

# On the other hand, SEO is a very slow time consuming process it approximately takes over 6-8 months to place the website over selected search terms (Keywords) and high efforts is required over, "On Page and Off Page optimization" activity. SEO turns out to be some what same in terms of costing if we calculate the conversation ration statistics in many cases if we compare.

Now the choice is yours if PPC or SEO would be best for your business or not ??. For me both are unique in its own way and what I believe with my experience is that one needs to "LEARN" his customers rather than Create it . SEO and PPC just helps you to gather your website or web-content visitors / users / Customers etc...

For expert advice and consultation contact: http://www.linkedin.com/profile?viewProfile=&key=42896944&locale=en_US&trk=tab_pro 

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